Modern cosmetics e-commerce based in Barcelona, rebuilt with a custom Shopify theme to better reflect the brand identity and improve UX. Technologies used include Liquid, JavaScript, and CRO techniques.

Challenge

Redesign an outdated Shopify store with a generic theme into a tailored, performance-optimized e-commerce aligned with Lola Barcelona’s modern brand identity and user base. The solution needed to support marketing strategies and customer retention techniques.

Solution

Develop a custom Shopify theme using Liquid and JavaScript, with carefully crafted UI components and styling aligned with the brand. Integrated upselling and cross-selling strategies were implemented to boost AOV and improve retention.

Lola Barcelona Website Lola Barcelona Website
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